Apple Music has teamed with The Late Late Show With James Corden to launch their Up Next programme, which aims to “identify, showcase and elevate developing artists to a global audience”.
The UK-based editorial team at Apple Music choose one artist a month to feature, with a short documentary film, a live session (which will be available as an EP through the Apple Music platform), an interview on Beats 1 by Zane Lowe, and a performance on The Late Late Show With James Corden being the main means of exposure. It will no doubt provide a huge promotional boost for a young artist.
Atlanta-based rapper 6LACK was the first artist chosen for the ‘Up Next’ programme. Below is his single, ‘Problems’.