Early this month, Taylor Swift finally relented and allowed her music back onto streaming services, a move she framed as a celebration of her 1989 album selling over ten million copies, worldwide – an impressive figure in this day and age, especially considering streaming seemingly didn’t make up any of these sales.
It seems that fans have embraced her return to Spotify and co., with Billboard reporting her first week back generated over US$400,000. That’s a lot of figurative spins, considering these are U.S. numbers only.
While it may seem like a lot of money left on the table by not embracing streaming earlier, this is clearly a first-week surge; plus her 1989 sales wouldn’t have been at all as impressive if streaming the album was a possibility.
As usual, Taylor has played this perfectly.