EXCLUSIVE: Nightlife partners with G’DAY USA at SXSW to showcase 350+ Aussie bands

Nightlife Music, the Brisbane-based company specialising in background music, is exposing more than 350 Aussie entertainers to the world at SXSW.

Taking over Australia House at the Austin, Texas conference, Nightlife Music will debut a world first as they install their properly licensed platform at the global event.

An initiative of the Federal Government’s G’Day USA program in partnership with Sounds Australia, Nightlife’s technology will exclusively provide the soundtrack to ensure every moment at Australia House is filled with Aussie talent.

Nightlife Music and Sounds Australia have curated over 600 tracks from more than 350 artists to expose Aussie entertainers to the world.

Director of Licensing and Business Affairs, Stuart Watters, said:

“We will be profiling talent and the key players in the Australian music scene, including Secret Sounds, MGM, and Future Classic with a keen focus on artists, labels and other music companies that are making the trek to SXSW,” he said.

SXSW can be crucial to a local act’s international trajectory, but it’s not possible for many, many acts. Sounds Australia Executive Producer Millie Millgate said with Nightlife on board even more artists will be exposed to a global audience.

“If we could bring every talented Australian artist to the stage at SXSW we would, but of course that’s not possible,” said Millgate. “At the heart of Sounds Australia is spotlighting our talent so with Nightlife’s platform, we can effectively expose over 350 talented Aussie artists in one hit.”

Visitors and delegates to Australia House will be able to contribute to the playlist choosing to hear what they want through Nightlife’s on-demand suite of apps and tools including crowdDJ®.

“Whether an artist is showcased live or through Nightlife it will still create the desired impact,” said Watters. “It will be on the big screen, commercially produced, perfectly mixed and loud.”

Australia House opens Sunday, March 11 2018, and will run through to Friday, March 16.

In September last year, Nightlife announced its plans to go global. Its partnership with global electronics giant AOPEN was vital in rolling out their crowdDJ app internationally. AOPEN are a major electronics manufacturer and one of the world’s leading providers of commercial grade products, operating in over 100 markets worldwide.

For more information on Nightlife Music and crowdDJ^®, visit nightlife.com.au

This article originally appeared on The Industry Observer, which is now part of The Music Network.