Earlier this year, TIO interviewed UNIFIED Music Group Founder and CEO Jaddan Comerford, which works with globally renowned local artists including Vance Joy, Northlane and The Amity Affliction.

Speaking with Luke Girgis for the Fear At The Top podcast, Jaddan Comerford explained how he took a label he ran out of his parents’ house in Melbourne and turned it into a global music company.

He also talked about the tipping point that set UNIFIED up for the long term.

Check out our animation below where he discusses the tipping point, and hear about the management of Vance JoyThe Amity Affliction and most importantly, Violent Soho.

Watch the clip below: